What to do first
Do not wait for a stronger smell or try to find the leak. Get everyone away from the building and call from a safe place. City Utilities advises moving at least 300 feet away. Its natural gas customers can call 417-863-9000 from that safe location; other customers should use their own gas utility's emergency line or 911.
Do not create a spark or keep testing the furnace.
Avoid lighting flames, using switches near the smell, or running the furnace again to confirm the symptom. Do not return to gather details or photos. Tell responders only what you already noticed before leaving.
When normal HVAC service makes sense
After the gas utility or emergency path says the immediate gas concern is safe, a heating diagnostic can look at the furnace no-heat symptom, ignition behavior, airflow, thermostat call, and shutdown pattern. For normal no-heat symptoms without an active gas smell, start with the $95 Springfield Diagnostic. Nearby towns may cost more.
Read the furnace no-heat guide